2022年6月22日

Share AB Tasty是一家全球體驗優化和功能管理軟件公司，Mixpanel是領先的產品分析解決方案，為全球6000多家最具創新力的數字公司提供支持。兩家公司宣布了兩項新的整合，旨在幫助產品和營銷團隊構建更好、更個性化、更有影響力的數字產品。持續的數字創新對於那些希望將體驗轉化為轉化的公司來說是至關重要的。這導致了對市場營銷、產品和工程團隊無與倫比的需求，要求他們在以最小的風險交付的同時做出快速決策。要掌握這種需求，首先要授權團隊大規模地理解、試驗和實現個人體驗。Mixpanel的產品分析解決方案幫助公司衡量什麼是重要的，快速做出決策，並通過數據構建更好的數字產品。AB Tasty的客戶端解決方案和服務器端解決方案Flagship使這些團隊能夠協調和執行試驗和個性化活動，以打造最好的產品。這些產品都旨在幫助團隊更快地創新他們的數字產品。AB Tasty產品高級副總裁Jean-Yves Simon說:“Mixpanel、AB Tasty和Flagship都是行業領先的產品，為企業的許多團隊提供了無與倫比的客戶體驗洞察力。”通過Mixpanel的分析，跨職能團隊可以更全麵地了解他們的客戶。然後，AB Tasty可以通過實驗激活這些數據，創造更精心策劃、更令人滿意的體驗，推動增長和收入，以實現業務目標，同時在這些體驗的發布方麵提供更多控製和個性化。” Both integrations bring Mixpanel’s behavioral cohorts into both the AB Tasty and Flagship products to build better, more personalized products. With Mixpanel, brands can build audiences based on shared characteristics, experiences, or behaviors such as purchase funnel stage or customer lifecycle moment. With the AB Tasty or Flagship products, customers can target experimentation and personalization campaigns to these analytics-driven audiences as well as progressively release product features to these segments. This closes the loop with the existing integrations that pushed campaign data from AB Tasty campaigns into Mixpanel to improve user behavior analysis. “The Mixpanel, AB Tasty, and Flagship products are bringing best-in-breed capabilities to support engineering, product, and marketing teams with advanced server-side and client-side experimentation,” said Scott Singerman , VP of Partnerships at Mixpanel. “Combining these technologies allows Flagship users to be extremely targeted in their experiment deployment to clearly understand the impact on user experience and business-level goals around engagement, retention, and revenue.”