2015年1月6日

DoneByNone旗下的自有品牌女裝零售商DoneByNone已經停止運營，其網站上出現了“不可用”的信息，這是電子商務領域的又一個犧牲品。然而，它的投資方、早期投資者Seedfund堅稱，該公司並沒有消亡，該網站將在2014年底三位聯合創始人全部退出後，由一個新的團隊重新啟動。“模式已經完全改變了。現在，該公司將專注於收支平衡，而不是(營收)增長，”Seedfund的執行董事、該公司的投資者Shailesh Vikram Singh告訴techcircle。辛格也是DoneByNone的董事會成員。該公司由Amarinder Dhaliwal和Vijesh Sharma於2011年2月創立。維賈伊·米斯拉隨後與二人聯手。達裏瓦爾和沙瑪是媒體巨頭班尼特科爾曼有限公司(BCCL)的前高管，米斯拉是TCNS服裝公司(以W品牌運營)的前董事。該公司最初以HandsPick.com品牌運營，兩年前更名為DoneByNone。達利瓦辭職後加入了手機製造商Micromax，擔任其新子品牌“YU”的首席運營官。截至2014年11月，他是DoneByNone的首席執行官。 Sharma too left during the same time and as per his LinkedIn profile update he is starting up again. Misra’s LinkedIn page just mentions that he was associated with the company till August 2014. On December 11, the company posted an apology on its Facebook page for letting its customers down and said it was working to sort out each and every issue its customers requesting for time and patience. ” Here is the post – “Sorry. There’s no other way of saying it – we’re a brand that has grown because of your love and we’re really sorry we’ve let you down lately. Here’s the short story: we went through a tough time, we’re better now, and we’ll work to fix each and every issue you folks have – just give us a little time. Here’s the long story: we’re a small start-up, and as you can imagine, life has been quite tough for small e-commerce retailers – and we went to hell and hopefully are on our way back from there. While we were focusing on other things that needed solving, we took our eyes off you and your issues. We’ll now work to sort each and every issue you all have. If we’ve taken an order and haven’t fulfilled it, or have messed up while fulfilling it, we’ll work to set it right. If we can’t fulfil it right, we’ll give you your money back. Promise. Do give us a little time. We’ll be contacting each and every one of you, and we hope to set things right very soon. Thank you again for your love and understanding.” According to Seedfund’s Singh, the founders left the company due to challenges in raising further capital. However, even after quitting, they remain shareholders of the company. He added that the company will continue offering private label bags, clothes, accessories and shoes. Besides its own site, the firm also sells merchandise under its brand through third party properties including Flipkart, Amazon and Jabong. DoneByNone competed with ventures like Freecultr, Zovi and YepMe in the private label fashion e-com space.