西方海洋

2023年8月1日

分享這篇文章提供的新聞PartnerCentric發射Incrementality索引技術和實力排名報告,設置新的可行的見解標準紐約,8月1日2023年合夥從營銷行業一直缺乏一個統一的標準來評估的聯盟夥伴,內容創造者和出版商提供真正的增量增長。PartnerCentric Incrementality指數映射(夥伴類別)領導獨立營銷機構合作,PartnerCentric,發動了Incrementality指數營銷技術和就職Incrementality實力排名報告東部聯盟峰會上建立這個真理的權威來源。該行業的第一個數據驅動,partner-agnostic技術和報告將徹底改變並交付無可辯駁的信譽合作營銷行業,開車時可行的見解為品牌。“劃船的人在西海洋,我們劃船的人服務。很重要我們的當前和潛在客戶訪問和信息當他們最需要我們的地方,”丹石說客戶收購,西方海洋。“PartnerCentric Incrementality指數與我們的數據驅動的方法為從屬營銷營銷投資和創造機會發現引擎,能夠積極影響我們所有的數字營銷渠道和驅動業務向前發展。”一個s part of the Incrementality Index technology launch, PartnerCentric has published the first Incrementality Power Rankings Report1 uncovering the industry's leading categories and partners moving the needle: Buy Now Pay Later, slated to garner payment values of $125B by 2027 according to eMarketer , outpaced other categories in the June 2023 Power Rankings with an incrementality Index Score of 70%. Content Creators & Digital Content Publishing, which will grow at a compounded rate of 6.3% by 2030 according to Market Research Future , saw an Incrementality Index Score of 67% in June of this year. The Incrementality Index clearly demonstrated that a score improves nearly 100% when supporting media advertisements are present, confirming the benefits of a multi-pronged marketing strategy. The Incrementality Index, a transformative marketing technology and service, brings a data-driven understanding of affiliates' incremental impact through a combination of measures, including the: Unique ability to create new customers relative to existing customer transactions. Capacity to influence on early to mid-stage purchase funnel interactions. Power to reactivate stalled or dormant purchase paths. These factors are combined into a clear and actionable score that uniquely harnesses a brand's own back-office analytics to ensure alignment with other marketing channels, to eliminate self-reporting bias and paint a holistic picture of what is moving the business forward. "Transparency and accountability have never been more important as the boundaries of affiliate marketing continue to blur with other marketing channels, such as influencer and public relations. Over the years, marketers have been in the dark as to which affiliate partners truly create incremental lift," said Stephanie Harris, CEO & Founder, PartnerCentric. "We built the Incrementality Index and patented FUSE2 technology to debunk affiliate marketing myths, offer a clear data-driven view of each partner's digital purchase pathway impact and deliver actionable and automated commission opportunities across all channels of influence." Click here for additional Incrementality Index insights and to download the full report. About PartnerCentric: Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric is the largest independent partnership marketing agency in the US. Rooted in transparency, fierce independence and award-winning technology, PartnerCentric is a new breed of agency. We are boundary-pushing strategists combining bespoke tactical efficiency with tech-empowered services that are purpose-built on two decades of affiliate experience to solve marketers' most prominent pain points. Not settling for the status quo, PartnerCentric's Control Suite is a revenue and outcome-focused platform of proprietary and patented technologies putting the power back in the hands of disruptive brands. PartnerCentric creates speed to value and drives growth for some of the world's most respected businesses and innovative brands, such as Lemonade, VSP Vision Plans, DTLR, and HIMS/HERS. Globally recognized by CLUTCH as the top affiliate marketing agency to work with for consecutive years, discover how PartnerCentric's award-winning technology can drive your business forward. Visit www.PartnerCentric.com and follow us on LinkedIn and twitter . Media Contact: