2022年11月22日

加州紅木城消息，Impossible Foods宣布任命Noel Clarke為公司國際部高級副總裁，負責領導Impossible Foods的國際戰略和銷售團隊，以推動其在非國內市場的增長和需求。克拉克在聯合利華工作了10多年，於本月加入該公司。憑借在品牌戰略、銷售、市場營銷和食品、飲料和其他CPG公司總經理等職位上超過20年的經驗，Clarke對食品業務發展的每個階段都有深刻的理解，從大型的、成熟的家喻戶曉的品牌到年輕的、快速增長的品牌。他曾在傳統零售、移動和餐飲服務渠道擔任領導職務，重點關注歐洲市場。Impossible Foods首席執行官彼得•麥吉尼斯表示:“諾埃爾是一位需求戰略家和運營商，我們需要為海外的可持續增長奠定基礎。”“我們將以深思熟慮和有條不紊的方式，有意識地發展。這意味著隨著時間的推移，我們在製定進一步擴張的戰略計劃時，要優化和最大化我們的優先市場。Noel知道如何為特定市場製定量身定製的需求策略，同時製定和執行深思熟慮的增長計劃。”最近在聯合利華，克拉克領導聯合利華北歐業務的所有類別。在此之前，他領導了聯合利華在英國和愛爾蘭的冰淇淋和飲料部門的銷售和營銷職能，在那裏他推動了戶外銷售渠道和知名家庭品牌(包括Ben & Jerrys, Magnum等)的增長。 Prior to Unilever, he served as head of marketing for carbonated drinks at Britvic UK, leading the growth of the Pepsi, 7Up and Tango brands across foodservice and various retail channels. “I have a steadfast belief that businesses can and should be a force for good,” said Noel Clarke, new SVP of International for Impossible Foods, “With Impossible, the product is of course incredibly compelling, but it was the mission and growth opportunity that really drove me to join the team. As a young, high-growth company that’s building a new category, Impossible has a thrilling opportunity to drive real change and impact – both for the commercial side of the business and the planet at-large.” Clarke’s arrival comes during a period of strategic growth across Impossible’s international business. In the past year, the company launched its first European market, the United Kingdom, and announced major collaborations with globally renowned brands like Domino’s Pizza in Australia and New Zealand, Tim Hortons in Canada, and Fat Brands in the United Arab Emirates, bringing dozens of Impossible™ menu items to new consumers in key markets. Impossible has seen strong growth in Australia and New Zealand, doubling the number of restaurants carrying its products within a year and launching three retail products (Impossible Beef, Impossible Chicken Nuggets, and Impossible Pork Made From Plants) in a six month period. As a result, the company has doubled its brand awareness in the region. About Impossible Foods Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 to combat climate change by taking a scientific approach to making the world’s best meat — from plants. Every nugget, burger, and patty we sell uses less land and water and generates less greenhouse gas emissions compared to the animal version. We make plant-based chicken, beef, and pork products for every meal — breakfast, lunch and dinner — with a goal of replicating the flavors, textures, and cooking characteristics that meat eaters crave. Impossible Foods products are designed in California, produced in California and the Midwest, and are available in the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom. For more information, please visit impossiblefoods.com and follow us on Instagram , Twitter and LinkedIn for updates.