2022年11月8日

倫敦(BUSINESS WIRE)——歐洲——根據商業保護提供商Signifyd今天發布的一份分析報告，麵對高通脹和飆升的能源價格，英國消費者正在轉向他們的陰暗麵，為了獲得免費產品而欺騙在線零售商。一項新的研究顯示，歐洲各地的節日在線銷售將下降。在“2023年歐洲商業狀況”調查中，接受調查的英國消費者承認在網上購物時在退貨上作弊，並聲稱服務很差，但他們幾乎沒有感到內疚。事實上:32%的人承認，他們曾謊稱電商訂單在交付時不令人滿意，以試圖獲得退款並保留產品。26%的人表示，他們曾聲稱電子商務訂單已經送達，但並沒有送達，目的是免費保留商品。4%的人表示，他們會寄回一個空盒子，或者盒子裏裝的不是原來的產品，以保留網上購買的商品並獲得退款。對於即將進入節日季節的英國商人來說，這些回應是一個警告，即不斷上漲的價格可能會使英國人的道德羅盤偏離平衡。調查還發現，55%的英國消費者在通貨膨脹時期減少了支出。現在的問題是，他們是否會求助於欺詐和濫用退貨的虛假聲明，以便在保持現狀的同時削減開支。Signifyd EMEA董事總經理Ed Whitehead在宣布報告發布時表示:“商務部報告清楚地表明，在經曆了充滿挑戰的幾年之後，無論是經濟形勢還是不斷上升的欺詐和濫用行為，對零售商來說都沒有任何好轉。”“我們很高興編寫了一份報告，不僅指出了未來的障礙，還提供了可行的策略來清除這些障礙。” Signifyd’s report, which provides a deep dive into the state of ecommerce across Europe and in the UK, found challenges ahead based on the industry’s current state and projections of what’s to come. Specifically, the report found: Online sales in Europe overall were down 16.6% mid-way through 2022, compared to last year. That compares to the first half of 2021, when ecommerce sales rose 10.6% in Europe. Online sales in the UK bucked that trend with sales finishing higher than the year-ago figure during every month of 2022, fuelled by dramatic increases in sales of electronics and business supplies and solid gains in luxury goods. Cyber Week online sales across Europe will be up 3% this year, but higher spending won’t last. For the overall festive season (November and December), sales across Europe will fall 4% below last year’s lacklustre performance. The hoped-for television boost, prompted by football fans craving a top World Cup viewing experience, won’t be coming. Average TV prices are up 48% over two years ago and trending higher. Apparently, even the harmonic convergence of festive shopping and a festive-season World Cup will fail to ignite spending in November and December, according to Signifyd’s analysis. One key reason, according to the State of Commerce report: Inflation has pushed the price of a new television, which was once a World Cup must-have, out of reach for many. “The State of Commerce in Europe 2023” is a compilation of ecommerce sales data, predictive analysis and shopper surveys conducted for Signifyd by research firm OnePoll. Beyond providing a snapshot of commerce in Europe and the UK, the State of Commerce report addresses the challenges that retailers face in serving consumers who are both cash-strapped and demanding. The report provides insights and guidance into what it identifies as the four key areas in which retailers must excel to thrive in 2023 and beyond: The transformation of online payments The return reckoning, which is squeezing retail margins International expansion into untapped markets The new Strong Customer Authentication (SCA) landscape and its disruptive effect About Signifyd Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximise conversion, automate customer experience and eliminate fraud and consumer abuse risk for retailers. Its solutions provide the transparency and control that brands need to succeed in the rapidly changing world of commerce. Signifyd, which is the leading provider of payment security and fraud prevention for the Top 1000 Retailers for 2022, is headquartered in San Jose, CA, with locations in Denver, New York, Mexico City, São Paulo, Belfast and London. Contacts