2023年1月24日

__________告訴我們關於你自己和更多關於Stytch的信息我是Stytch的聯合創始人兼首席執行官，Stytch是一家現代認證公司，專注於在未來十年內淘汰密碼。在構建注冊+登錄流程(包括基於密碼的認證的傳統方法)時，我們支持所有B2C和B2B公司的核心認證需求，但stych也是第一家構建無密碼認證平台的公司，因此任何應用程序或網站都可以嵌入無密碼注冊和登錄流程。數以千計的公司選擇了stych的軟件，以消除基於密碼的身份驗證的安全性和用戶體驗方麵的缺點。使用stych，公司可以為用戶提供更安全、更愉快的體驗，同時還可以提高登錄和登錄的轉化率，為這些企業創造巨大的經濟增長空間。我和我的聯合創始人朱莉安娜·蘭姆(Julianna Lamb)正在開發一款產品，這是我們在之前的公司Plaid和Very Good Security從事身份驗證工作時所希望擁有的產品。我們構建易於集成和靈活的api，以便開發人員可以專注於構建他們的核心產品，而我們則在身份驗證方麵做繁重的工作。如今，機器人欺詐如何影響整個在線市場?品牌/電子商務零售商可以做些什麼來嚐試減少它的影響?根據年度壞機器人報告，隻有62.1%的網絡流量是由真人產生的，其餘的都是機器人。這些機器人竊取信用卡號碼、客戶登錄詳細信息和個人身份信息(PII)，並進行自動欺詐攻擊。為了應對這種流量，電子商務公司一直依賴驗證碼(captcha)的使用來區分人類和機器人。 However, traditional CAPTCHAs cause a lot of friction that can reduce conversions significantly. Also, CAPTCHA systems are not solving the problem due to CAPTCHA fraud. Every CAPTCHA system today exposes its public key, making it easy for bots to scrape and submit the public key to a “CAPTCHA-solving-as-a-service” company, commonly referred to as a CAPTCHA farm, where people manually solve CAPTCHA tests for bots for a living. As a result of bots being able to solve CAPTCHA challenges, bots can create fake accounts, spam boards, scoop up inventory before humans, and other negative consequences. How can ecommerce retailers use improved methods to ensure that legitimate customers are interacting with the brand? We’ve introduced Strong CAPTCHA, which completely removes the public key site from the CAPTCHA architecture, leaving users with the same exact experience, but making it impossible for bots to scrape and mass attack applications. The solution enables ecommerce businesses to interact with legitimate customers. It also cuts costs for businesses in the form of fraud, wasted resources, and time. We also offer advanced device telemetry detection to passively detect whether someone on your site is a real user or a bot. Can you talk about some of the most recent incidents of bots affecting ecommerce players and the impact these had on the market? The one that’s received the most fanfare in recent weeks is the Ticketmaster sale of Taylor Swift tickets , where bots overwhelmed Ticketmaster’s ticket system in an attempt to purchase and then resell those tickets at a higher price. As a result, most real fans came away disappointed and frustrated that there wasn’t a fair chance to buy tickets. This has sparked outrage and attention from even the Senate and regulators like the FTC for the role that bots play in distorting commerce online. A few thoughts on the future of the online ecommerce industry. Online commerce presents many advantages over brick-and-mortar, particularly for those of us that want the convenience of shopping from home. But one area where it still lags behind offline commerce is the friction of walking through the front door. When a user lands on an ecommerce website, they’re inundated with stimuli and friction – (they’re asked to accept these cookies, create an account with multiple fields required, and remember yet another password).One of the big opportunities in the next few years is to give good users as seamless of an experience walking through the front door as possible while making it impossible for bots to distort the commercial experience for consumers. At Stytch, we’re excited to see more ecommerce companies adopt low-friction passwordless authentication to let good users in and low-friction bot prevention like device fingerprinting and Strong CAPTCHA to keep bad users out.