2022年7月19日

分享本文分享本文合作關係將使isv能夠通過商業市場上市、銷售和擴大規模，並接觸到微軟的客戶和銷售力量，愛達荷州博伊西，2022年7月19日/PRNewswire/—Tackle。io是一家致力於幫助獨立軟件供應商(isv)通過雲啟動、增長和擴展數字途徑獲得收入的軟件公司，該公司已與微軟達成戰略合作夥伴關係，以簡化獨立軟件供應商(isv)通過微軟商業市場(包括Azure marketplace和Microsoft AppSource)擴展收入的方式。如今的B2B客戶希望在供應商身上花更少的時間。雲市場正在成為買家無縫購買解決方案的一部分，在Tackle的《2021年雲市場狀況報告》中，83%的買家表示，他們“可能或非常可能”通過雲市場購買。對於B2B軟件銷售商來說，商業市場提供了獲取雲消費預算的途徑，並簡化了購買過程，以加速軟件購買，幫助他們快速發展業務。通過商業市場，isv可以通過微軟的店麵和產品內部體驗直接向數百萬微軟客戶銷售產品，比如擁有2.7億月活躍用戶的微軟團隊和95%的財富500強企業使用的Azure，還可以通過微軟雲解決方案提供商項目的9萬多個合作夥伴銷售產品，激活超過3.5萬的全球銷售團隊。塔克和微軟的合作將加速ISV在商業市場上的成功，並開啟新的銷售和進入市場的渠道。Tackle首席執行官John Jahnke表示:“買家希望比以往任何時候都更數字化地參與其中，而isv正在尋找新的銷售方式來滿足這些期望。”微軟商業市場為賣家提供解決方案，以滿足買家的購買需求。自2019年以來，我們一直與微軟合作，很高興能發展我們的關係，以實現持續的平台創新，並幫助isv擴大其在商業市場的收入。” Tackle's no code platform for Microsoft's commercial marketplace allows sellers to launch, immediately sell, and grow with tools to manage a scaling Cloud Marketplace business. Tackle is working with Microsoft to allow for programmatic delivery of offers to the commercial marketplace via Tackle, unlocking seamless scale for large sellers. Today, Tackle is also announcing its Early Access Program for Tackle Offers to enable commercial marketplace publishers to streamline their direct selling motion through marketplace transactions and fulfillment. "Tackle's Cloud Marketplace Platform has powered many top-selling ISVs to accelerate and operationalize revenue generation through Microsoft commercial marketplace," said Charlotte Yarkoni, President, Commerce and Ecosystems at Microsoft. "Tackle's continued investment in innovation and expertise in Microsoft, our programs, and our ecosystem makes them a great partner for any software company looking to establish a cloud go-to-market motion, including a scaling marketplace business, with Microsoft." Gartner has predicted that enterprise software is a roughly $505B market and Forrester estimates more than 17% of that spend will flow to Marketplaces by 2023. At Tackle, we expect Cloud Marketplaces to exceed $10 billion in throughput by the end of 2023 and $50 billion by the end of 2025. "Cloud marketplaces are key to our growth strategy," said Harrison Johnson, Head of Technology Partnerships at Starburst . "Tackle helped us tap into the potential Microsoft commercial marketplace brings to software sellers by enabling us to launch faster, streamline seller workflows, and ultimately scale revenue through the clouds." For more information about Tackle, visit tackle.io . About Tackle Tackle enables software companies to accelerate and operationalize a Cloud Go-to-Market through the use of AWS Marketplace, Microsoft Azure Marketplace and AppSource, Google Cloud Marketplace, and Red Hat Marketplace, without the need for significant engineering resources. Our Cloud Marketplace Platform and our team come together to help our more than 450 customers build, grow, and scale their businesses through the clouds, including DataStax, Fivetran, F5, HashiCorp, Nasuni, Starburst, and Veeam Software. Media Contact