2022年5月17日

NielsenIQ啟動零售資產貨幣化媒體解決方案和衡量ROI零售商4分鍾前NielsenIQ激活允許零售商利用自己的數據,加快新的收入來源芝加哥——(安塔拉/業務線)-今天,NielsenIQ,全球信息服務公司,宣布啟動NielsenIQ激活;軟件即服務(SaaS)的解決方案,使零售商能夠加速收入機會通過零售媒體和全麵的客戶洞察,激活與個性化的優惠顧客。NielsenIQ激活是由專門的申請超定向觀眾建築,提供和廣告管理和端到端測量。這個SaaS工具,NielsenIQ連接平台的一部分,將允許零售商創建可持續的收入通過貨幣化零售媒體資產跨物理和數字頻道。此外,零售商將能夠提高信譽品牌和通知他們的見解,他們需要命令他們客戶的關注,這些見解,測量他們的活動在所有渠道的ROI。“我們致力於繼續遺產通過定義下一個世紀的消費者和零售測量,“這樣澤維爾說,全球零售主管媒體,NielsenIQ。“NielsenIQ激活彙集了能夠實現細粒度的用戶在所有渠道,收集洞察廣告的風險和機遇成一個單一的平台。這很容易使零售商推出活動基於預測受眾建立和收集測量廣告在所有渠道的影響而調整與品牌的合作夥伴。“認識到每一個零售商都是不同的,NielsenIQ激活提供了零售商采取零售媒體內部的能力和靈活地集成到各自的生態係統。此外,零售商將能夠構建角色和精確的觀眾在成千上萬的客戶屬性; gain out-of-the-box customer-centric omnichannel insights for better decision making; decrease the time to launch and measure personalized customer engagements in real-time, across owned and external media, and align with brands on customer needs to maximize data & media monetization. “NielsenIQ is scaling growth on a global level and building a strong foundation for the next century of consumer and retail measurement – one that is fast, nimble, and connected,” said David Johnson, Global President of Retail, NielsenIQ. “The market is evolving, and it is our job to make sure the measurement industry evolves with the times. As the leading global information service company in this industry, we are diligent about accurately representing the rapidly changing retail landscape and the diverse needs of our clients.” Combining capabilities from recent acquisitions, Precima and CiValue, allow NielsenIQ Activate to support personalization capabilities that are incremental to NielsenIQ’s core capabilities, which the retail industry relies on for critical decision making and personalized experiences. NielsenIQ continues to be a champion of change through its retail products and collaboration programs, enabling retailers and brands to increase their share of wallet by using real-time customer data and insights, and empowering them with the right set of activations to act on it and measure it. “CiValue and Precima’s simple, intuitive solutions leverage cutting edge technology and powerful data science, that, combined with NielsenIQ’s global performance measurement will truly tie together retailers with CPG manufacturers,” says Beni Basel, Co-founder and CEO, CiValue. “No other platform can help retailers and brands collaborate to grow customer value with a simple and intuitive AI platform that puts their customers at the center of strategic decision making.” For more information on NielsenIQ Activate, please visit https://nielseniq.com/global/en/solutions/nielseniq-activate/ . About NielsenIQ NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20220516005072/en/ Contacts