2023年8月2日,

印度板球董事會伸出亞馬遜和字母來提高興趣媒體權利拍賣8月2日,2023年44點| 2分鍾讀印度板球管理委員會(BCCI)向亞馬遜。Com公司amazon和字母公司google GOOGL在媒體權利拍賣競標印度板球隊的雙邊係列遊戲。公司最近印度板球超級聯賽的激烈競爭。董事會推遲了拍賣過程的媒體權利至少兩周的時間來吸引更多的公司參與,彭博社援引熟悉的來源。媒體公司顯示興趣冷淡拍賣由於挑戰賺錢從板球內容在疲軟的廣告收入。shorter-format IPL仍然是最受歡迎的板球財產與更高的收視率。安永(Ernst & Young) (EY)預計102年的銷售權利匹配獲取至少7.5億美元,類似於5年前的價格。相比之下,IPL權利飆升三倍在前麵的拍賣。IPL仍然是世界上最受歡迎的體育賽事之一。不過,媒體公司麵臨困難產生的利潤。2022年,國際信貸銀行籌得創紀錄的資金通過出售媒體權利的IPL通過拍賣。 However, the dynamics have changed since then, with Mukesh Ambani's JioCinema offering the 2023 edition of IPL online for free and Walt Disney Co DIS facing difficulties generating profits due to weak advertisement revenues. Viacom 18 Media Ltd, owned by billionaire Mukesh Ambani, and Disney had outbid rivals in the previous IPL auction. Viacom 18 will likely aggressively bid for digital media rights to the bilateral series, while Disney may take a cautious stance amid cost reduction efforts. Star India, a Disney unit, had bought the media rights for the bilateral series for 61 billion rupees ($741 million) for five years from 2018 and has incurred losses of about 10 billion rupees from the asset. A decision to break up the media rights into digital and linear and conduct an e-auction for the current auction is due. Price Action: AMZN shares traded lower by 0.99% at $130.99 premarket on the last check Wednesday. Photo via Wikimedia Commons Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. © 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.